What each service actually costs, what you get for your money, who it suits, and what to watch out for. Prices shown in local currency per region — most comparison sites only show US pricing.
Filter by region to see relevant services and local prices:
Available across most regions, though catalogues and prices vary by country.
The largest global catalogue. Strong original content (Stranger Things, Squid Game, The Crown). Four pricing tiers — the ad-supported plan is genuinely watchable and the best entry point. 4K only on Premium.
Most households. If you're only keeping one streaming service, Netflix is the safest default for catalogue depth. Check which tier you're on — many people pay for Premium when Standard covers their needs.
Disney, Pixar, Marvel, Star Wars, National Geographic. In most regions the Star hub adds general entertainment — Grey's Anatomy, Family Guy, FX shows. Strong family and franchise content.
Families with children and Marvel or Star Wars fans. Thinner for general entertainment if neither applies. Best value when new Marvel or Star Wars content is releasing — consider pausing between major drops.
Small, high-quality original library. Severance, Ted Lasso, The Morning Show, Slow Horses, Presumed Innocent. No third-party catalogue — everything is Apple original. No ads.
People who follow specific Apple shows. Worth it while a series you watch is airing. Thin between seasons — cancel and re-subscribe when the next season drops. Often comes free with new Apple hardware purchases.
Large library with strong originals (The Boys, Rings of Power, Reacher, Fallout). Significant catalogue of older films. Note: many titles require an additional rental fee on top of your subscription.
People already paying for Amazon Prime for shipping. The video library alone is a weaker value proposition than Netflix — but as part of an existing Prime subscription it's a meaningful bonus rather than a separate cost.
HBO prestige originals (House of the Dragon, The White Lotus, The Last of Us, Succession), Warner Bros films, DC content. Consistently the strongest critical reputation of any streaming service.
Prestige TV watchers. If HBO originals are what you actually watch, Max is worth it. Not the broadest library for action or family content — Netflix or Disney+ cover more ground there.
CBS, MTV, Nickelodeon, BET, Showtime content plus Paramount films. Strong for sports (NFL on CBS in US), reality TV, kids content, and Star Trek series.
NFL fans in the US, Star Trek fans, and households with young children. Thinner for general entertainment than Netflix or Max. In Australia, check content overlap with Stan before subscribing to both.
The largest anime library, with simulcast episodes released same-day as Japan. Free tier available with ads and a limited catalogue. Paid tier removes ads and unlocks full simulcast access.
Anime fans specifically. If you watch anime occasionally, the free tier is sufficient. Paid is only justified if you watch regularly and want ad-free simulcast.
NBCUniversal content — The Office (US), Parks and Recreation, Bravo reality, WWE, Premier League (US), and NBCUniversal films. Free ad-supported tier available in the US with limited content.
US users who want Premier League, WWE, or NBC content. In the UK it's a smaller offering. Check if the specific content you want isn't already on Netflix or another service you already pay for.
The UK has strong free-to-air streaming apps — BBC iPlayer, ITVX (free), Channel 4, and My5 — that cover a significant amount of what people pay for elsewhere. Check free options before subscribing to anything.
Sky Atlantic (HBO content), Sky Cinema, sports packages, and dozens of live channels. The most comprehensive UK TV package. Premium but covers everything if you want one bill for all content.
Households who want a traditional TV experience plus streaming. Better value when bundled with Sky Broadband. If you primarily watch on-demand, NOW TV gives access to the same Sky content without the full package cost.
Sky content without a contract. Entertainment pass includes Sky Atlantic (HBO shows). Sports pass (~£40/mo) covers Sky Sports channels. Cinema pass adds new film releases. Passes can be combined.
People who want Sky content without a long-term contract. Good for watching a specific series then cancelling. The sports pass is expensive — compare with TNT Sports and DAZN depending on which sports you follow.
Classic British TV — Midsomer Murders, classic Doctor Who, ITV and BBC back catalogue. New BritBox originals added regularly. Strong archive of British drama and comedy.
British TV fans outside the UK. Inside the UK: most BritBox content is on BBC iPlayer and ITVX free — check whether you need the subscription or whether free catch-up covers what you watch.
Ad-free ITV content plus ITVX Exclusive shows and early access to some series. The free ITVX tier with ads covers the full ITV back catalogue and live channels.
Heavy ITV viewers who find the ads disruptive. If you only watch ITV occasionally, the free tier is more than sufficient — ITVX Premium is one of the easier subscriptions to cancel without noticing.
Australia has one of the most fragmented streaming markets. Strong free-to-air apps (ABC iview, SBS On Demand, 9Now, 7Plus, 10Play) cover a lot of ground for free before you need a paid subscription.
HBO content (House of the Dragon, The White Lotus), Fox content, local Australian productions, reality TV. Was the home of Game of Thrones in Australia — now home to most HBO originals.
HBO drama fans in Australia. If Max is what you'd subscribe to in the US, Binge is the equivalent. Check for content overlap with Foxtel Now before paying for both — significant duplication exists.
AFL, NRL, cricket, F1, tennis, golf, rugby, and more — the widest sports coverage in Australia. SplitView lets you watch two sports simultaneously. Standard tier is sufficient for most; 4K requires the premium tier.
Multi-sport viewers. Single-sport fans should verify their specific sport is on Kayo — some marquee events are still on free-to-air. Not worth paying year-round if your sport has an off-season.
Australian originals, Paramount and Showtime content, WWE. Stan Sport add-on for rugby and tennis. First major Australian streaming service — strong local content library.
Australian content fans and Paramount subscribers. Check content overlap with Paramount+ before subscribing to both — significant duplication exists given Stan holds the Paramount deal in Australia.
Live TV channels plus on-demand — Fox Sports, Sky News, BBC channels. Stream without a satellite dish. Broadest live channel selection in Australia for pay TV.
People who specifically want live TV channels rather than on-demand only. If you mainly watch on-demand content, Binge (entertainment) and Kayo (sports) deliver similar content cheaper.
English Premier League (all 380 matches), FA Cup, UEFA Nations League, and J-League. The only Australian way to watch all Premier League matches live.
English Premier League fans. Limited value outside of football season. Check if your Optus mobile or broadband plan includes it — some plans bundle it free.
EU public broadcasters are strong — ARD Mediathek and ZDF Mediathek (Germany), France Télévisions, RAI Play (Italy), RTVE (Spain) are all free. Check these before paying for a regional service.
The dominant French pay-TV service. Ligue 1, Champions League, MotoGP, cinema, and series. Strong in France, Belgium, and parts of Africa. Canal+ content is exclusive and not available elsewhere.
French-speaking households and football fans in covered markets. Expensive relative to streaming-only services — review which channels you actually watch in the package before renewing.
RTL channels, German TV content, bundled music (RTL+ Musik), and audiobooks. Unusually broad bundle for the price — more value than single-category services at a similar cost.
German-speaking households who watch RTL content and want to consolidate music or audiobooks into one subscription.
Formula 1, NFL, and Premier League in some Nordic markets. Scandinavian drama and Nordic originals. Rights vary significantly by country — what's available in Sweden may differ from Finland.
Formula 1 fans and Nordic viewers. Verify your specific sport has broadcasting rights in your country before subscribing — Viaplay's content catalogue varies more than most services by market.
Boxing, MMA, and football — Serie A in Italy, Bundesliga in Germany, LaLiga in Spain, Ligue 1 in France. Rights and pricing vary significantly by country.
Combat sports fans and football supporters whose specific league is available on DAZN in their country. Check rights carefully — DAZN's catalogue varies more than any other service by market.
The average household with three or more streaming services pays $50–120/mo for content they couldn't possibly consume simultaneously. Most content sits unwatched while the subscription keeps billing.
A rotation approach watches the same content for a fraction of the annual cost:
The only content you miss is things released while you're not subscribed — and most shows can wait a month. The exception is live sport, which requires an active subscription and works better evaluated separately from entertainment streaming.
The rotation strategy works because there is genuinely no reason to pay for Netflix and Disney+ and Max simultaneously when you can only watch one screen at a time.
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