Subscription guide

Cloud storage compared

What you actually get with each service, how encryption works in practice, what the CLOUD Act means for non-US users, and which services give you zero-knowledge encryption versus standard encryption.

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Encryption: what the terms actually mean

Cloud storage services use the word "encrypted" to mean significantly different things. Understanding the distinction determines whether your files are private from the service provider itself — or just from random internet attackers.

For most personal use — photos, documents, work files — standard encryption is adequate. For sensitive files (legal documents, financial records, confidential business data), zero-knowledge encryption is meaningfully stronger.

The CLOUD Act and non-US users

The US CLOUD Act (2018) requires US-based companies to provide user data to US government authorities on request — regardless of where the data is physically stored. If your files are on Dropbox servers in Germany, US law still applies because Dropbox is a US company.

This is relevant for non-US users who store sensitive data on US-headquartered services. The practical implications depend on your situation:

Services incorporated in Switzerland (Proton Drive, Tresorit), Canada (Sync.com), or the EU (Internxt) are not subject to the CLOUD Act directly, though international agreements complicate the picture.


Mainstream cloud storage

These are the services most people accumulate without thinking about — often as defaults with a device purchase or as part of a suite they already use.

iCloud+ / iCloud Drive
Apple · US jurisdiction
Standard encryption Advanced Data Protection available (opt-in) US jurisdiction
US50GB $0.99 · 200GB $2.99 · 2TB $9.99/mo
CA50GB CA$1.29 · 200GB CA$3.99 · 2TB CA$12.99/mo
UK50GB £0.99 · 200GB £2.99 · 2TB £8.99/mo
AU50GB AU$1.49 · 200GB AU$4.49 · 2TB AU$14.99/mo
EU50GB €0.99 · 200GB €2.99 · 2TB €9.99/mo
What you get

Seamless Apple ecosystem integration — device backups, Photos sync, iCloud Drive, Keychain passwords, and iMessage backup. Default option for iPhone and Mac users. 5GB free tier is shared across all Apple services.

Tradeoffs

Apple ecosystem only — limited usefulness on Windows, not available on Android. Standard encryption by default means Apple can access your data. Advanced Data Protection (E2EE, opt-in) is available in most regions but not enabled by default — worth enabling if you use iCloud for sensitive files.

ℹ️ Enable Advanced Data Protection: Apple added opt-in end-to-end encryption for most iCloud data in 2022. Settings → Your Name → iCloud → Advanced Data Protection. Once enabled, Apple cannot access your files even under legal compulsion. Worth enabling — it takes two minutes.
Check your tier: Many people upgrade from 50GB to 200GB during a busy period (new phone, holiday photos) and forget to revisit. Check your actual storage usage in Settings → iCloud — you may be on a higher tier than you need.
Google One (Google Drive)
Google · US jurisdiction
Standard encryption US jurisdiction 15GB free
US100GB $2.99 · 200GB $2.99 · 2TB $9.99/mo
CA100GB CA$3.99 · 2TB CA$12.99/mo
UK100GB £1.99 · 2TB £8.99/mo
AU100GB AU$2.49 · 2TB AU$12.99/mo
EU100GB €1.99 · 2TB €9.99/mo
What you get

Storage shared across Gmail, Google Photos, and Drive. 15GB free tier is the most generous of any mainstream service. Deep integration with Android, Google Docs, and the broader Google Workspace. Accessible from any browser.

Tradeoffs

Google scans files for policy violations and — in some contexts — for advertising personalisation. No zero-knowledge option. US jurisdiction. Storage is shared with Gmail, so email attachments count against your limit. Consider whether you want your files hosted by an advertising company.

Gmail counts against your quota: Your Google One storage is shared between Drive, Gmail, and Photos. If you have years of email, your storage usage may be higher than your Drive files alone suggest. Check storage.google.com for the full breakdown.
Dropbox
Dropbox Inc. · US jurisdiction
Standard encryption US jurisdiction 2GB free
US2TB $11.99/mo (annual)
CA2TB CA$15.59/mo
UK2TB £9.59/mo
AU2TB AU$17.99/mo
EU2TB €11.99/mo
What you get

Best-in-class sync reliability and selective sync. Strong third-party app integrations. Paper collaborative documents. Shared folders and team features. Long-established reputation for just working correctly across all platforms.

Tradeoffs

Expensive relative to alternatives — 2TB at $11.99/mo vs iCloud at $9.99/mo or pCloud at a lower annual rate. Standard encryption only. No zero-knowledge option. Frequently on work expense accounts and forgotten as a personal subscription. Free tier is 2GB — barely usable.

Often a forgotten work subscription: Dropbox is commonly signed up for personal use when starting a job, then forgotten. Check whether you actually need it separately from a work account — many companies provide Dropbox Business, making the personal plan redundant.
Microsoft OneDrive
Microsoft · US jurisdiction
Standard encryption US jurisdiction 5GB free
US100GB $1.99/mo · 1TB included in M365 $9.99/mo
CA100GB CA$2.59/mo · M365 CA$12.99/mo
UK100GB £1.99/mo · M365 £7.99/mo
AU100GB AU$2.99/mo · M365 AU$14.99/mo
EU100GB €1.99/mo · M365 €9.99/mo
What you get

1TB storage included with Microsoft 365 subscription. Deep Windows integration — files appear in File Explorer without additional software. Office document co-authoring. Personal Vault for sensitive files with additional verification.

Tradeoffs

Standalone OneDrive subscription is redundant if you already pay for Microsoft 365 — 1TB is included. Check your Microsoft account before paying for OneDrive separately. Mac and mobile experience is weaker than Windows.

Check your M365 subscription: If you pay for Microsoft 365 Personal or Family, 1TB of OneDrive storage is already included. Many people pay for OneDrive separately without realising it is already covered. Check account.microsoft.com.

Privacy-first cloud storage

These services offer zero-knowledge end-to-end encryption — your files are encrypted on your device before upload and the provider cannot access them. The tradeoff is that if you lose your password, your files may be permanently inaccessible.

pCloud
pCloud AG · Switzerland affiliate
Swiss jurisdiction Lifetime plan available E2EE optional (pCloud Crypto add-on) 10GB free
US500GB $49.99/yr or $199 lifetime · 2TB $99.99/yr or $399 lifetime
CA500GB CA$64.99/yr or CA$259 lifetime
UK500GB £39.99/yr or £159 lifetime
AU500GB AU$74.99/yr or AU$299 lifetime
EU500GB €49.99/yr or €199 lifetime
What you get

Swiss-based cloud storage with fast sync speeds and a virtual drive mount (files appear on your computer without taking up space). Generous free tier. Lifetime plans pay for themselves in 2–3 years versus Dropbox. pCloud Crypto add-on adds E2EE for an extra cost.

Tradeoffs

E2EE is not included by default — requires the pCloud Crypto add-on ($3.99/mo or $125 lifetime). Without Crypto, pCloud uses standard encryption. Swiss jurisdiction is genuine and meaningful but standard encryption still means pCloud can technically access your files. Lifetime plans require trusting the company stays in business.

ℹ️ Lifetime plan value: pCloud's lifetime plan has been around since 2013. At $199 for 500GB, it breaks even against the annual plan in under 4 years and against Dropbox in under 2. For long-term storage with no ongoing subscription, it is worth comparing carefully.
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Proton Drive
Proton AG · Switzerland
Zero-knowledge E2EE Swiss jurisdiction Open source 1GB free
US200GB $3.99/mo · 500GB $9.99/mo (Proton Unlimited)
CA200GB CA$5.19/mo · Unlimited CA$12.99/mo
UK200GB £3.19/mo · Unlimited £9.99/mo
AU200GB AU$5.99/mo · Unlimited AU$14.99/mo
EU200GB €3.99/mo · Unlimited €9.99/mo
What you get

End-to-end encryption by default — Proton cannot access your files. Open-source clients independently reviewed. Swiss jurisdiction. Proton Unlimited bundles ProtonMail, Proton Calendar, Proton VPN, and Drive. Active development — significantly improved in 2023–24.

Tradeoffs

Sync speeds are slower than Dropbox or pCloud. Desktop client is newer and less polished than established services. Limited third-party integrations. E2EE means lost passwords cannot be recovered. The bundle pricing only makes sense if you also use ProtonMail or VPN.

ℹ️ Best for the privacy-first bundle: If you want encrypted email (ProtonMail), a VPN, and cloud storage from a single Swiss provider under a non-profit structure, Proton Unlimited is the most integrated privacy-first option available. Each service individually costs more than the bundle.
Internxt
Internxt Universal Technologies · EU (Spain)
Zero-knowledge E2EE EU jurisdiction Open source 10GB free
US200GB $4.99/mo · 2TB $9.99/mo
CA200GB CA$6.49/mo · 2TB CA$12.99/mo
UK200GB £3.99/mo · 2TB £7.99/mo
AU200GB AU$7.49/mo · 2TB AU$14.99/mo
EU200GB €4.99/mo · 2TB €9.99/mo
What you get

End-to-end encryption by default. Open-source clients. EU-incorporated and subject to GDPR. Competitive pricing for E2EE storage. Lifetime plans available. Actively developing — antivirus and photos features added in 2024.

Tradeoffs

Younger company than Proton or Tresorit — less established track record. Desktop apps are functional but less polished than Dropbox. Fewer third-party integrations. EU jurisdiction is stronger than US for privacy but weaker than Switzerland for government independence.

ℹ️ Strong value for E2EE: Internxt offers zero-knowledge encryption at prices competitive with standard-encryption services like Dropbox. If E2EE matters to you but Proton Drive feels expensive, Internxt is the most affordable E2EE option with a meaningful privacy track record.
Sync.com
Sync.com Inc. · Canada
Zero-knowledge E2EE Canadian jurisdiction 5GB free
US/CA2TB $8.00/mo · 6TB $15.00/mo
UK/EU/AUSimilar pricing — check sync.com for local rates
What you get

Canadian-incorporated E2EE cloud storage. Good Dropbox-like interface with full E2EE. Secure sharing links. Competitive pricing for the storage amounts offered. Strong option for Canadian users who want domestic jurisdiction.

Tradeoffs

Less well-known than Dropbox or Google Drive, which can make sharing with others slightly awkward. Canadian jurisdiction is outside US CLOUD Act but Canada is a Five Eyes member — a consideration for high-sensitivity data. E2EE is the meaningful protection here regardless of jurisdiction.

Tresorit
Tresorit AG · Switzerland
Zero-knowledge E2EE Swiss jurisdiction Independently audited
US500GB $12.00/mo · 2TB $24.00/mo (annual)
CA500GB CA$15.60/mo
UK500GB £9.60/mo
AU500GB AU$18.00/mo
EU500GB €12.00/mo
What you get

Swiss E2EE storage with strong business and legal professional positioning. Polished apps across all platforms. Granular access controls and audit logs. Designed for sharing sensitive documents with clients and colleagues. Independently audited E2EE implementation.

Tradeoffs

The most expensive option in this comparison — significantly pricier than Internxt or Proton Drive for the same storage. The premium is justified for professionals sharing sensitive documents; less so for personal photo storage. No lifetime plan option.

ℹ️ Best for professionals: Tresorit is built for lawyers, accountants, and healthcare professionals sharing confidential documents. The audit logs, granular permissions, and enterprise features justify the higher cost in those contexts. For personal use, Internxt or Proton Drive offer similar E2EE at a fraction of the price.

Cloud backup vs cloud storage

Cloud backup (Backblaze, Carbonite) is different from cloud storage. Backup services automatically copy everything on your hard drive to the cloud — you don't choose files individually. Storage services (Dropbox, Drive) sync specific folders you choose.

Backblaze Personal Backup
Backblaze Inc. · US jurisdiction
Unlimited storage Standard encryption US jurisdiction
US$9.00/mo or $99/yr — unlimited storage
CACA$11.70/mo
UK£7.20/mo
AUAU$13.50/mo
EU€9.00/mo
What you get

Unlimited backup of one computer — every file, automatically. File versioning keeps 1 year of file history by default. Physical drive restore by mail available. Consistently well-regarded for price-to-storage ratio. Simple — it just runs in the background.

Tradeoffs

Backup, not sync — files are not accessible on other devices like Dropbox. US jurisdiction. Standard encryption. Initial backup can take weeks on slow connections. Not a replacement for cloud storage if you need to access files across devices.

ℹ️ Check your backups are actually running: Backblaze runs silently in the background. Open the Backblaze app and check the last backup time — it is common for backups to stop silently after a system update or sleep setting change without the user noticing.

Free options worth knowing

Several genuinely useful free options are worth checking before paying for additional storage:

Quick comparison

Service E2EE Jurisdiction Free tier Lifetime plan
iCloud (with ADP)✓ opt-inUS5GB
Google OneUS15GB
DropboxUS2GB
OneDriveUS5GB
pCloudadd-onSwitzerland10GB
Proton Drive✓ defaultSwitzerland1GB
Internxt✓ defaultEU (Spain)10GB
Sync.com✓ defaultCanada5GB
Tresorit✓ defaultSwitzerland
BackblazeUS

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